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9780749469405 Key account management - Cheverton, Peter

Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Författare: Cheverton, Peter, Kategori: Bok, Sidantal: 416, Pris: 537 kr exkl. moms. Key account management / Peter Cheverton ; översättning: Fredrik Vrang.

cm. Includes bibliographical references and Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key … Key Account Management, the definitive work on the subject, puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers. Key account management focuses on the long-term investment of resources - both in terms of product quality and account managers - into a customer that can offer an exceptional return on resources. Key Account Management: The Route to Profitable Key Supplier Status by Peter Cheverton. Any organisation’s major clients, or its key accounts, are its lifeblood.

Denna Key Account Management. 12 jan. 2016 — Key Account management (ISBN 9789144059006) av Peter Cheverton Nyskick: 500 kr.

Key account management Stockholms Stadsbibliotek

Nyckelkunden är en av de viktigaste resurser som ett före¿tag eller en organisation har. Key Account Managers förväntas leda tvärfunktionella team, som ofta arbetar över Peter Cheverton är författaren bakom böckerna “Key Account Management” Jag jobbar som internationell säljsupport på Saft AB i Oskarshamn och läser nu samtidigt till Key Account Manager vid Sälj och Marknadshögskolan.

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Pris: 609 kr. häftad, 2017. Skickas inom 3-6 vardagar. Köp boken Key Account Management av Peter Cheverton (ISBN 9789144112404) hos Adlibris.

Köp boken Key Account Management av Peter Cheverton (ISBN 9789144112404) hos Adlibris. Fri frakt. Pris: 603 kr.
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Cheverton how to succeed at key account Apr 9, 2012 Peter Cheverton does a nice job highlighting several within Global Account Management. The list below expands on those sins within Key Jun 2, 2011 Key Account Management Bow-Tie Resource Approach. Figure 1 The bow-tie relationship. Adapted from Cheverton, P: Global Account importance and value opportunities of Key Account Management to buyers and sellers. information channel, and to reduce uncertainty (Cheverton.P, 2007).

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Ladda ner Key Account Management e Bok PDF - getladdaner

Key account management focuses on the long-term investment of resources - both in terms of product quality and account managers - into a customer that can offer an exceptional return on resources. Key Account Management: The Route to Profitable Key Supplier Status by Peter Cheverton. Any organisation’s major clients, or its key accounts, are its lifeblood. They must be wooed, won, cared for, nurtured and protected. Key Account Definition:They should be the key to your grown and successful.

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Key account management: tools and techniques for achieving profitable key supplier status (5. ed.). London: Kogan Page. Libris länk. ISBN 9780749463519 Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.

Save up to 80% by choosing the eTextbook option for ISBN: 9780749469412, 0749469412. The print version of this textbook is ISBN: 9780749469405, 0749469404.